Summer 2025 Vendor Application
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MARKETING COORDINATOR POSITION
To apply, please submit your resume and relevant experience with similar projects to woodstockfarmfest@gmail.com
Woodstock Farm Festival
Project Overview: The Woodstock Farm Festival is seeking an experienced marketing professional to develop and implement a comprehensive marketing strategy for our small farmer's market. This role involves creating a strategic marketing plan, training our staff on implementation, and establishing sustainable marketing systems to increase vendor participation and customer engagement.
This is a contract position with compensation totaling $4000. Expected duration is 3-4 months with an immediate start date.
Key Responsibilities:
Strategy Development:
● Conduct market analysis and assess current marketing efforts
● Develop a comprehensive marketing plan with dual-target approach: tourists/second homeowners and local residents
● Establish marketing calendar with seasonal campaigns aligned with tourist seasons and local community events
● Develop measurable goals to track marketing effectiveness Digital Marketing Implementation:
● Design social media strategy across multiple platforms (primarily Facebook and Instagram)
● Assist Market Manager in creating engaging content for socials and the e-newsletter (digital marketing execution is not the focus of this position but feedback on current content will be)
● Optimize online presence to increase market visibility and foot traffic Physical Marketing & Partnerships:
● Identify and recommend strategic signage locations to capture tourist traffic and inform local residents
● Create marketing materials including flyers, banners, and promotional items
● Establish partnerships with local media outlets, tourism boards, hotels, vacation rental properties, and community organizations
● Develop relationships with local businesses for cross-promotional opportunities Staff Training & Knowledge Transfer:
● Conduct training sessions with market staff on marketing plan execution as necessary
● Provide hands-on instruction for social media management and content creation
● Train staff on maintaining media partnerships and community relationships
● Create documentation and standard operating procedures for ongoing marketing activities
● Ensure staff can independently maintain marketing efforts after contract completion
Preferred Qualifications:
● Proven experience in marketing, particularly for small businesses or community organizations
● Strong knowledge of social media platforms and best practices
● Experience with email marketing platforms and newsletter creation
● Understanding of tourism marketing and seasonal business strategies
● Ability to work independently and manage multiple deadlines
● Excellent communication and training skills
● Experience with local/community marketing strategies and media partnerships preferred